Cadbury
SUPPORTING SUSTAINABLY SOURCED COCOA
When John Cadbury founded his company in 1824, he believed that chocolate could be a force for good in the world. The Cadbury family were pioneers of good business, putting people and communities at the heart of the way they made and sold their chocolate.
But this generous spirit didn’t stop there. When Cadbury Dairy Milk was first made in 1906 it was produced not just with a glass but a generous glass & a half of fresh milk - and still is today.
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We endeavour to live up to these founding principles of generosity in everything we do. That’s why our Cadbury Dairy Milk cocoa is sustainably sourced through Cocoa Life.
Cocoa Life has been running since 2012 and touches many aspects of life for communities in cocoa regions - from farming techniques, to looking after the environment and supporting the local economy.
All this is done through working together with local people, so that everything happens in a way that is right for the area and can continue for years and decades to come.
By 2025, our goal is for 100% cocoa volume for Mondelēz International’s chocolate brands, including Cadbury’s, will be sourced through Cocoa Life1.
For more information on the cocoa sourcing approach, visit the FAQ.
- Goal for cocoa volume sourced is based on a mass balance approach, which means that the equivalent volume of cocoa needed for the products sold under our chocolate brands is sourced from the Cocoa Life program.↩
Cocoa Life, Fairtrade and Cadbury
Our long-standing partnership with Fairtrade builds on a relationship started between Cadbury and Fairtrade in 2009. Fairtrade and Cocoa Life work together on innovative programs to ensure cocoa is sourced in a way that is right for farmers, communities and the land.
As part of our ongoing partnership with Fairtrade, we published a Sustainable Livelihoods Report which you can read here. The report is a proof-point of our joint commitment to understand the drivers of resilient livelihoods for cocoa farmers, and to tackle the root causes of any challenges.